Find out why Google says ‘Content is King’ and What that Means for Your Website’s Search Engine Optimization In mid-March, Google released an update to their algorithm that affected the rankings of many websites, resulting in lower rankings on search results. You can imagine the uproar in the Search Engine Optimization community, but this kind of change is pretty par for the course in the arena of SEO. [...]
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How We Use the Power of Content Marketing to Generate Business for Our Clients There’s an old saying from my childhood: “The loudest voice is the voice that gets heard.” You see, I come from a family of ten. I have seven siblings, and I am child number six. Yes, that’s right. Eight kids under one roof— no twins. I have no idea how my parents did it. [...]
Setting the Record Straight on What Effective Advertising is and Why You Should Rethink Your Advertising Plan In January of 2018, I went to a Leadership Summit hosted by the Great Winter Haven Chamber of Commerce. The keynote speaker of the event was incredible and, I have to say, very inspiring. David Salyers, the current VP of National, Regional, and Local Marketing for Chick-Fila-a, spoke on the topic [...]
Thoughts from the Latest Edition of Central Florida Ag News Recently, I had the pleasure of visiting the Smith Family Ranch in Lakeland for one of our cover shoots. During our visit, Donna Smith graciously gave me a tour of their property, crops, barn, and diversification projects. You see, they’re not just ranchers. They also offer agritourism each fall by hosting a Cornfusion Crop Maze and Fall Festival that [...]