Blog

From the Editor: Google Has Crowned ‘Content’ the King

2018-04-16T18:05:55+00:00

Find out why Google says ‘Content is King’ and What that Means for Your Website’s Search Engine Optimization In mid-March, Google released an update to their algorithm that affected the rankings of many websites, resulting in lower rankings on search results.  You can imagine the uproar in the Search Engine Optimization community, but this kind of change is pretty par for the course in the arena of SEO. [...]

From the Editor: Google Has Crowned ‘Content’ the King 2018-04-16T18:05:55+00:00

From the Editor’s Desk: A Good Story for You

2018-03-12T16:01:25+00:00

How We Use the Power of Content Marketing to Generate Business for Our Clients There’s an old saying from my childhood: “The loudest voice is the voice that gets heard.” You see, I come from a family of ten.  I have seven siblings, and I am child number six. Yes, that’s right. Eight kids under one roof— no twins. I have no idea how my parents did it. [...]

From the Editor’s Desk: A Good Story for You 2018-03-12T16:01:25+00:00

From the Editor’s Desk: Is Advertising Dead?

2018-03-12T15:58:07+00:00

Setting the Record Straight on What Effective Advertising is and Why You Should Rethink Your Advertising Plan In January of 2018, I went to a Leadership Summit hosted by the Great Winter Haven Chamber of Commerce.  The keynote speaker of the event was incredible and, I have to say, very inspiring. David Salyers, the current VP of National, Regional, and Local Marketing for Chick-Fila-a, spoke on the topic [...]

From the Editor’s Desk: Is Advertising Dead? 2018-03-12T15:58:07+00:00

From the Editor’s Desk: Thoughts from the Latest Edition of Central Florida Ag News

2018-03-12T16:15:49+00:00

Thoughts from the Latest Edition of Central Florida Ag News Recently, I had the pleasure of visiting the Smith Family Ranch in Lakeland for one of our cover shoots. During our visit, Donna Smith graciously gave me a tour of their property, crops, barn, and diversification projects. You see, they’re not just ranchers. They also offer agritourism each fall by hosting a Cornfusion Crop Maze and Fall Festival that [...]

From the Editor’s Desk: Thoughts from the Latest Edition of Central Florida Ag News 2018-03-12T16:15:49+00:00

Three M’s of Target Marketing: How to Become a Purple Rabbit

2018-03-12T13:44:12+00:00

What’s a “purple rabbit”? It’s marketer’s slang — our slang, really — for the ideal mix of marketing, media, and messaging. In this week’s brief business-boosting pitch, I’m going to talk about these important “Three M’s.” […]

Three M’s of Target Marketing: How to Become a Purple Rabbit 2018-03-12T13:44:12+00:00